Once you create your website that isn’t the end of things. Your website should evolve and change. It needs to stay up-to-date with the current trends and offer users the things they expect. Sometimes, though, making simple changes won’t cut it. Sometimes you need a website redesign. Here are four reasons why you might consider redesigning your website.
1. Rebranding
If you are rebranding your business, then your website will need to be redesigned to reflect this change. In order to really incorporate your new branding every aspect of your business needs to match. Forgetting to change your website is a huge mistake that will likely only result in confused customers. When customers are confused, it is never a good thing. They may think that something is wrong with your business and begin to question if it is trustworthy. When you rebrand your business, your website should be one of the first things changed.
2. Functionality
The abilities of websites are changing. They can now offer so much more to visitors. In order to keep up with the times, you need to increase the functionality of your website. This may require an overhaul or at least a run through a website builder to add in new features. A good example would be adding a blog. In the past, websites, especially e-commerce sites, didn’t have blogs, but with new SEO changes, blogs are very important. So, you should add one if you don’t have one.
3. Social Media
Another major shift for websites is that they need to incorporate social media. Your business should already have social media accounts. These accounts need to be linked to your website. You also need to make it simple for visitors to share things they find on your site on social media. People no longer want to copy and paste things to their social media accounts. They expect an easy to use button that they can click and share instantly to their social media account.
4. Mobile Friendly
As people are switching to using mobile devices more often to access the web, it is your responsibility as a business owner to make sure your website is mobile-friendly. This means that it will be fully functional when someone accesses it on a mobile device. For example, the size of the site should adjust to the screen size of the mobile user. Any buttons or links should be designed so they are easy to tap. You need to make sure that your website is easy to use for visitors on any device, which may require a major overhaul in your site coding.
Making changes to your website is essential if you want to keep it relevant and interesting for visitors. If you fail to update your website, then you will notice it in your traffic. Making changes should happen for many reasons, but if you are rebranding or need to increase functionality, then these are good reasons to do an update. In addition, if you haven’t integrated social media or made your site mobile-friendly, you could be falling behind and need to do an update.
